Andrew Johns

Goals

A high-performing financial advisory firm wished to establish online dominance, accelerate online lead generation and recruit top talent.

Program

• Website re-design and conversion optimization, back-end content management system and SalesForce integration
• Comprehensive Search Engine Optimization, Pay-Per-Click Campaigns integrated with micro sites
• Email and Newsletter Management

Results

• New conversion optimized website
• One-year 1,012% total site visitors increase
• One-year 2,919% total unique visitors increase
• Over 50% of traffic from search and 70% of search traffic through inSegment campaigns
• First page rankings for dozens of search terms, including high-value terms such as “Canadian Stock Market” and “Financial Advisor”